Why do products fail?

It is really interesting to me how some products are soo successful and then others are a complete flop. Or the products that are popular for a few months and then you never hear about them again. I think it really shows how much it truely takes to put into making a good product that will be long lasting and sucessful. People are constantly trying to come up with new invention and products but it takes a special combination of things to keep a product from failing. While looking through different articles on why products fail I found one interesting that brought out some good points.It talks about what quailities are generally seen or looked for in a employee or manager in charge of new product ideas and also what all goes into looking for or thinking of new product ideas. Although I think being in charge of coming up with new product ideas or being on a team in which you are constantly thinking of new ideas or working to improve current ideas could be very challenging, I also think is could be very interesting and rewarding!

Here is the article!
http://www.theproduct.com/marketing/product_failure.htm

Interest in marketing research!

While reading chapter 5 one of the things I found really interesting is the concept of marketing reasearch. I think it would be a really interesting job to be in charge of marketing research and finding and searching for things that will help better a company. There are many different ways you can go about marketing research which is way I think the job was stay intereting becuase you can always try new ways of researching. I had never really thought to much about all the different things that go into marketing, I also just natuarally thought of promoting something or getting news out into the public but I am coming to learn there are many different interesting aspects to marketing

First timer!

This is my first ever attempt at blogging and though Im slowly catching on Im excited to be able to blog for marketing 341. I think a lot of good topics will be showing up in everyones blogs and Im  excited to read them and contibute to them!